A brand identity for NYT, a food service delivering quality homemade meals to companies throughout Norway. The goal was to capture the warmth of their cooking while maintaining a clean, professional B2B aesthetic. The toolkit consists of curated photography, typography, and a distinctive logo.

The system was built specifically with the end user in mind, the chefs. Because NYT produces hundreds of unique, custom-made menus every week, the identity needed to be highly functional. This straightforward setup gives the chefs an easy way to input weekly specials and print menus wherever you are, from their kitchen, home printer, or maybe even their grandpas old printer laying in the garage 👴🏻. This ensures a visual consistency without adding unnecessary administrative work to their already busy weeks.